Thursday, October 22, 2009

Wal-Mart's At It Again

From the Associated Press:

"NEW YORK — A price war has broken out in the book world.

Wal-Mart Stores Inc. announced Thursday that its online site,, would charge just $10, with free shipping, for such upcoming hardcover releases as Sarah Palin's Going Rogue and John Grisham's Ford County, a cut of 60 percent or more from the regular cost., the leading online book seller, has responded, also slashing its price to $10 for Going Rogue, Ford County, Michael Crichton's Pirate Latitudes and other leading pre-orders."

[ . . . ]

"In a new program called 'America's Reading List,' Bentonville, Ark.-based Wal-Mart also will offer 50 percent off or more on 200 current best-sellers, including Dan Brown's The Lost Symbol and Kathryn Stockett's The Help.

Thursday's price cuts come at a time when Seattle-based Amazon and other sellers have been charging just $9.99 for ebooks, a price that publishers worry is unrealistically low. The reductions also make it increasingly hard for independent sellers, who can't afford such large discounts, to compete for the most popular books."


David Manes said...

I've been hoping that Wal-Mart would expand its book section. I always stop by to see if they have anything good, but they rarely do. I want more cheap books!

Stephanie said...

May not happen! Check out today's post (10/24). ABA wants Wal-Mart investigated.